Responsible for establishing the strategy and executing the key go-to-market tactics for soccer in the US to drive awareness and sell thru of key products
Responsible for developing programming to increase PUMA brand awareness, visibility and desirability via compelling, on-brand and commercially relevant marketing that drives demand for PUMA soccer product.
Responsible for managing the programming & relationships with PUMA’s key soccer specialty accounts in the US
Responsible for managing, coaching & leading a team to achieve business objectives
Responsible for managing a team that oversees the maximization of PUMA’s key soccer athletes, youth club partners and grassroots events
Partner with cross-functional marketing team members in communications, visual experience & creative to develop integrated omni-channel marketing plans
Partner with sales & merchandising team members to strategically design plans that support key product & business needs within the soccer category
Support Marketing Leadership Team on all aspects of the Go-To-Market Process
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring.