Responsible for managing the marketing strategy & activation for all PUMA initiatives across the Foot Locker, Inc portfolio of brands
Responsible for managing, coaching & leading a team to achieve business objectives
Increase PUMA brand awareness, visibility and desirability by developing and executing compelling, on brand commercially relevant marketing plans that ultimately drive demand for PUMA product.
Partner with Sales and Merchandising Teams to align on marketing priorities and achieve sell-through targets
Partner with cross-functional marketing team members in communications, visual experience & creative to develop integrated omni-channel marketing plans
Manage collaboration partners, agencies and freelance relationships as needed to achieve business goals.
Support Marketing Leadership Team on all aspects of the Go-To-Market Process
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Develop and manage brand activation strategies including events, sponsorships, etc. that are tied to regional initiatives and the portfolio of brands across Foot Locker Inc.
Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring.
Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes and practices.