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Boston, Massachusetts, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

We are currently looking for a Senior Manager, Marketing - Ecommerce Retention in our Westford/Boston, MA office. Ideal candidate will focus on developing and nurturing consumer engagement, relationships and lifetime value for PUMA North America.  He/she will manage the end-to-end consumer journeys from cross-channel marketing strategies, promotional and loyalty activation to other initiatives that deliver best-in-class consumer experiences and create commercial value and lasting relationships.   

  • Develop and execute strategies to maximize traffic and revenue through retention and promotional marketing initiatives and oversee our CRM program by leading and growing the channel 

  • Responsible for leading the email marketing channel and overall execution of our communications platform for eCommerce and stores and manage our customer retention and reactivation tactics 

  • Develop and orchestrate journeys leveraging automation across our sites and marketing channels to optimize engagement and touchpoints 

  • Manage and support creative production process from partnering with teams to ensure appropriate requirement briefing, creative & copy development, site experience and performance analysis are outlined, while aligning across teams 

  • Partner with PNA eCommerce Merchandising and Operations team to manage consumer experience and optimize plans and lead the development and advancement of trigger and personalization strategies 

  • Build a budget and forecasts to support annual and seasonal plans to deliver our sales and financial, customer and channel targets 

  • Develop and maintain detailed channel and campaign performance reporting.  Set benchmarks and standardized reporting for performance analysis, future recommendations and optimizations. 

  • Manage CRM program optimization by building strong user knowledge of the tool and its core competencies to drive engagement 

  • Responsible for vendor management, market analysis, consumer behavior, business trends and generate new opportunities 

Your Talent

  • Bachelor’s Degree in Marketing, Communications or related field 

  • 7+ years of digital marketing experience, in a retail setting or related industry 

  • Knowledge in designing and managing complex consumer journeys that integrate cross channels 

  • Knowledge in leading CRM across multiple communication, data platforms and managing complex data analysis and recommendations 

  • Loyalty program, consumer segmentation and audience analysis experience are highly desired  

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com


Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Treffe unser Team