Retail Store I Retail Corporate I Sales I E-commerce Team



Carlsbad, California, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • This position supports the COBRA PUMA GOLF brand.
  • Responsible for brand heat and Go-To-Market strategies for Cobra Golf including but not limited to, TV, print, digital, PR, retail, web, product seeding, and other sports marketing initiatives.
  • Manages the internal and external communication process to support the brand building initiatives.
  • Works cross functionally with all necessary departments to achieve brand excellence.
  • Oversees Cobra PR & Social Media initiatives & campaigns such as brand & product messaging, product seeding and social media influencing.
  • Participates and collaborates with the Senior Team in short term and long term strategic brand building and identify key growth drivers, innovations and future ideas for the process.
  • Manages and works closely with the Cobra agency of record to product all necessary assets for Brand Heat. Including but not limited to Television, Print, Retail & Digital assets.
  • Oversees the Cobra marketing budget and financial objectives of the annual marketing plans. Works closely with our media placement agency to ensure optimized ROAS.
  • Identify, develop, and manage marketing talent, organizational structure and personal resources for the department.
  • Provide marketing direction to Global Cobra Leader to develop best practices and consistent with brand building.
  • Participate in key sports marketing decisions, building maximization plans behind each asset.
  • Works closely with the sales team in the development of trade promotion strategies, account marketing, and appropriate trade funding to support corporate and brand initiatives.
  • Direct localization of print and television advertising, as well as production of product catalogs.
  • Manage and oversee the planning of tradeshows, sales meetings, and launch events.
  • Continually monitors direct competitors’ marketing activities and performance, along with implementing strategies and tactics to compete.
  • Effectively works cross functionally with all areas of the organization including sales, R&D, operations, customer service and finance.

Your Talent

  • 5+ years of direct marketing experience, preferably in the Golf industry
  • Bachelor’s Degree in Marketing, Business Administration and/or related fiend. Master’s Degree preferred
  • Open minded and highly flexible/adaptive management experience that has the ability to develop and motivate team members to deliver their goals.
  • Demonstrated excellent analytical, organizational, interpersonal, presentation, communicating, coaching, and people management skills.
  • Self-starter with entrepreneurial mindset; ability to roll up their sleeves and get it actively involved
  • Strong leadership skills and the ability to communicate and manage change throughout the organization including on a global level.
  • Must be able to work in a fast paced environment while handing multiple priorities from different  sources at any given time
  • Proficient marketing experience and understanding of positioning, performance, features and technology, distribution, endorsement, and creative production.
  • Firm understanding of on course and “off” course golf specialty retail marketing and processes.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact:

PUMA Wellbeing at Carlsbad


  • Company sports
  •  Fruit
  • Gym contribution
  • Health weeks
  • On-site gym equipment


  • Breakfast
  • Coffee
  • Community engagement
  • Company parties


  • Employee assistance services
  • Parental leave policy
  • Summer Fridays


  • 401K employer match
  • Childcare discount
  • Employee discount
  • Medical & dental insurance contr.
  • Pre-tax benefit plans

Carlsbad CA

Carlsbad is where COBRA PUMA GOLF takes a strong swing at introducing joy into the game of golf.

Swing by Carlsbad
PUMA Carlsbad

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team