The Senior Manager, Integrated Marketing - Hoops is a member of the global marketing team and responsible for supporting the integrated marketing strategy and execution for PUMA Hoops with a primary focus on the North American market. This position will work closely with the Basketball Business Unit, the broader Communications team and the North American marketing team members in bringing a full funnel integrated strategy to life via our brand communications channels – from PR to social to paid media and beyond.
Work closely with the Hoops business unit to develop integrated marketing strategies and plans for sell in and sell thru and be responsible for bringing this to life in the North America market
Serve as a primary connection to the North American marketing team and local channel specialists in pulling together an integrated Hoops plan for all product and athlete launches
Brief the social media, PR and paid media teams on needs for all major product launches in the US
Work closely with the media team, PR team and social team to ensure all channel and tactical plans, messaging and creative materials are aligned – with a primary focus on the US launch timing
Own the go-to-market integrated communications plan and work closely with the North America marketing team to ensure it works for their retailer and owner and operated needs (ie Comms roll outs)
Bring new opportunities to the table to help communicate brand and product launches consistently