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MARKETING

SENIOR MANAGER, INTEGRATED MARKETING - BASKETBALL

Boston, Massachusetts, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

The Senior Manager, Integrated Marketing - Hoops is a member of the global marketing team and responsible for supporting the integrated marketing strategy and execution for PUMA Hoops with a primary focus on the North American market. This position will work closely with the Basketball Business Unit, the broader Communications team and the North American marketing team members in bringing a full funnel integrated strategy to life via our brand communications channels – from PR to social to paid media and beyond.

  • Work closely with the Hoops business unit to develop integrated marketing strategies and plans for sell in and sell thru and be responsible for bringing this to life in the North America market

  • Serve as a primary connection to the North American marketing team and local channel specialists in pulling together an integrated Hoops plan for all product and athlete launches

  • Brief the social media, PR and paid media teams on needs for all major product launches in the US

  • Work closely with the media team, PR team and social team to ensure all channel and tactical plans, messaging and creative materials are aligned – with a primary focus on the US launch timing

  • Own the go-to-market integrated communications plan and work closely with the North America marketing team to ensure it works for their retailer and owner and operated needs (ie Comms roll outs)

  • Bring new opportunities to the table to help communicate brand and product launches consistently

Your Talent

  • Bachelor’s degree in Marketing or Communication (or related field)

  • 8-10 years of marketing experience

  • Experience and familiarity with the US sports space, specifically basketball, a plus

  • Should have an international/global mindset

  • Effective communication skills, verbal and written

  • Highly collaborative and can work within a cross-functional team; matrixed global organization

  • Domestic and/or international travel up to 25% annually

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

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