Work closely with the Run/Train business unit and channel functions to develop integrated marketing strategies and plans for sell in and sell through inclusive of full-funnel planning, messaging and content ideation.
Own the go-to-market global integrated communications plans and work closely with the key markets to ensure it works for their retailer and owned and operated needs
Work cross-functionally to deliver plans that will guide the deliverables list for global creative and content.
Serve as the connective tissue between functions and markets to ensure the core plans are established and followed through across all GTM milestones.
Serve as a global coordinator to ensure all channel and tactical plans, messaging and creative materials are aligned.
Work closely with the Entertainment/Sports Marketing team(s) on integration of key ambassadors, as needed
Think outside the box and bring new opportunities to the table to help communicate brand and product launches consistently.