Your Mission
- Work closely with Designers, Product Managers, Business Units, Commercial Marketing and Merchandising to create consumer centric and engaging, brand building UX copy in PUMAs tone of voice
- Create engaging, conversational content through the lens of product design
- Owns the website brand voice and tone for B2B audiences across markets
- Ensure that every PUMA product gets a unique and enjoyable touch that engages the audience
- Create effortless transitions between PUMAs own website and marketplaces
- Differentiate copy style between different marketplaces and ecommerce wholesalers under the aspect of SEO
- Understand the trends in the E-Commerce Footwear and Clothing industry
- Use a data driven approach to content ideation and creation