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Herzogenaurach, Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Work closely with Designers, Product Managers, Business Units, Commercial Marketing and Merchandising to create consumer centric and engaging, brand building UX copy in PUMAs tone of voice
  • Create engaging, conversational content through the lens of product design
  • Owns the website brand voice and tone for B2B audiences across markets
  • Ensure that every PUMA product gets a unique and enjoyable touch that engages the audience
  • Create effortless transitions between PUMAs own website and marketplaces
  • Differentiate copy style between different marketplaces and ecommerce wholesalers under the aspect of SEO
  • Understand the trends in the E-Commerce Footwear and Clothing industry
  • Use a data driven approach to content ideation and creation

Your Talent

  • 2-3 year of relevant experience as an English copy writer or related role
  • You know hot to build style guides and voice and tonality documentation
  • Fluent in a 2nd language is a plus
  • Project management experience
  • Excellent writing, editing and proofreading skills
  • Excellent interpersonal and communication skills
  • Experience with SEO
  • Experience with UX writing is a plus

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Herzo


  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court


  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Canteen


  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office


  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plans


The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters


Get together with expert content managers, platform developers, project managers, marketing and operations professionals to achieve one goal: keep PUMA charged with the same energy online as it is offline.

Meet the Team