Diversity at PUMA



Herzogenaurach, Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Responsible for managing PUMA’s image as an employer externally and internally.
  • Create and implement PUMA’s employer brand strategy, communications plan and tools for effective and compelling employer branding, talent strategies and story telling around employee experiences.
  • Developing HR communications (internal & external) through a communications strategy and comms plan, including storytelling to leverage PUMA as a leading and innovative employer in relevant business, industry and consumer media.
  • Responsible for handling corporate media requests concerning HR or personnel issues
  • Pitching media interview with PUMA HR spokespeople to relevant media outlets
  • Responsible for creating the HR section in PUMA’s Annual Report
  • Developing and managing PUMA’s Career website on about.puma.com
  • Managing the PUMA Group Digital Channel (LinkedIn) & Employer Rating Channels, including implementing a strategy and creating content.
  • Leading the global project team Employer Branding in PUMA markets and ensuring a global employer brand consistency and giving global direction on the identity.
  • Service the local HR teams with an Employer Branding Toolboox for local execution based on the EVP & identity.
  • Responsible for photo & video shoots for Employer Branding topics
  • Budget & Team responsibility.

Your Talent

  • University degree, ideally in Communications, Media Studies or Journalism.
  • 8-10 years of professional experience in Employer Branding or Corporate PR
  • Experience in managing media requests and Social Media channels (incl. LinkedIn and Employer Rating Channels) independently
  • German native speaker
  • Very strong written and verbal communication skills
  • Good storytelling skills and news judgement
  • Excellent command of written and spoken English language skills required
  • Ability to work autonomously in a fast-paced, high growth environment
  • Flexible team player with a hands-on mentality that likes to take on responsibility

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Herzo


  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court


  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Canteen


  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office


  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plans


The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters
PUMA Communications

PUMA Communications

At PUMA, we are excited to work for one of the most dynamic and creative companies around and at Communications we spread the word. Working with Communications means always being plugged in to what is happening inside the company and informing the public as well as our employees about the latest trends.  

Check it out