PUMA is one of the world’s leading Sports Brands that designs and develops footwear, apparel and accessories. It starts in sport and ends in fashion. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training, Fitness, Golf and Motorsports.
We are currently looking for a Senior Manager, eCommerce Retention Marketing in our Westford/Boston, MA office. Ideal candidate will focus on developing and nurturing consumer engagement, relationships and lifetime value for PUMA North America. He/she will manage the end-to-end consumer journeys from cross-channel marketing strategies, promotional and loyalty activation to other initiatives that deliver best-in-class consumer experiences and create commercial value and lasting relationships.
Develop and execute strategies to maximize traffic and revenue through retention and promotional marketing initiatives and oversee our CRM program by leading and growing the channel
Responsible for leading the email marketing channel and overall execution of our communications platform for eCommerce and stores and manage our customer retention and reactivation tactics
Develop and orchestrate journeys leveraging automation across our sites and marketing channels to optimize engagement and touchpoints
Manage and support creative production process from partnering with teams to ensure appropriate requirement briefing, creative & copy development, site experience and performance analysis are outlined, while aligning across teams
Partner with PNA eCommerce Merchandising and Operations team to manage consumer experience and optimize plans and lead the development and advancement of trigger and personalization strategies
Build a budget and forecasts to support annual and seasonal plans to deliver our sales and financial, customer and channel targets
Develop and maintain detailed channel and campaign performance reporting. Set benchmarks and standardized reporting for performance analysis, future recommendations and optimizations.
Manage CRM program optimization by building strong user knowledge of the tool and its core competencies to drive engagement
Responsible for vendor management, market analysis, consumer behavior, business trends and generate new opportunities