Diversity at PUMA



Dubai, United Arab Emirates

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

This role is responsible for managing and leading the region‘s retail organisation, achieving sustainable sales, profitability and inventory targets whilst ensuring a unique and brand-relevant shopping experience across Own & Operated (O&O) stores. At the same time, this role also will be responsible for driving E-Commerce Sales and EBIT through Technology Adoption, Operations, Performance Marketing, Market Place Business Development and Content initiatives according to PUMA’s brand strategy and key product stories. The incumbent must be familiar with local Retail & Ecom operations, laws & regulations and able to set up the overall Retail & Ecom aspects of the company.

Strategic / Finance:

  • Deliver on financial and brand objectives for the retail business in the country
  • Own the budgeting and planning processes for Retail & Ecom according to Global strategy
  • Contribute to the development of Ecom strategy, annual budget, and business KPIs focusing on goals for revenue, margin and inventory
  • Ensure that all stores (O&O) have a cohesive message across the country and are supportive of key brand marketing strategies


  • Develop and implement operating strategies for stores, ensuring these are understood and executed at store level
  • Through the management of Store Operations, drive chain-wide execution, consistency and compliance of PUMA operating, VM, Training and service standards, policies and procedures.
  • Own and prioritise multiple Ecom projects with the support of internal stakeholders with high-quality output in an agile environment.
  • Lead & track Ecom operations with Global Guidance and meet Global KPIs.
  • Oversee, support and drive sales performance for both puma.com and marketplaces
  • Ensure compliance with local laws and regulations and make loss prevention a key operational discipline

Planning & Merchandising:

  • Work closely with Merchandising team to maximise opportunities and take calculated risks with buys through a disciplined OTB and Range Planning process
  • Ensure product selection for all stores is based on grades/bands that reflect consumer profiles, competitive landscape, and store formats

Marketing & Visual Merchandising:

  • Ensure Retail Marketing plans are developed and executed seasonally – aligned with country brand marketing plans
  • Work in accordance with Global VM standards and execute the look and feel of the store as pre-agreed with and approved by Global Retail
  • Ensure that Ecom plans are aligned and follow with PUMA’s overall marketing strategies and brand priorities to achieve cross-channel marketing objectives
  • Create Puma.com’s Performance Marketing strategy in line with Global Ecom Team & Global Marketing Team.
  • Evaluate brand campaigns and work with the team on creating effective strategies optimised to drive users and consumers to PUMA online store.

Your Talent


  • Bachelor’s Degree; preferably in Business, Management, or related field.


  • At least 10 years retail management experience, including 3-5 years of experience in a leadership role.
  • Strong Operational and Store Development experiences, ideally from the Fashion/Sport/Lifestyle industry.
  • Experience in O&O retail business is essential.
  • Knowledge of Ecom best practices and technical environment.
  • Experience in project management in integrating new technology, system or service providers is a plus.


  • Strong computer skills in MS Excel, Word, PowerPoint & Ecommerce ecosystems. Project Management tools or software is a plus.
  • Fluency in the English language (speaking, reading, writing) at the business level
  • Consumer and Retail focused
  • Forecasting ability and the ability to analyse data.
  • Strong analytical, problem solving and modeling skills, with an orientation to details, at both the strategic and exceptional levels. Ability to convert raw data into actionable business insights
  • Experience in budgeting, strategic planning, retail operations, merchandise management/trading, campaign management, space planning and sales management
  • Demonstrated ability to build, lead, manage and motivate high-performance teams.
  • Inspire trust - establish personal credibility through character and professional expertise
  • Manage change - inspire the team to embrace change as a retail strategic imperative
  • Understanding of E-Commerce technology, including platform, payment process, content management, performance marketing & 3PL operations
  • Strong communication and presentation skills
  • Strong interpersonal skills and ability to work effectively with a wide range of stakeholders in a diverse setup.
  • An inspirational, collaborative individual with strong leadership skills to manage and collaborate with cross-functional and cross-cultural teams within a fast-paced environment

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Middle East


  • Health and Wellness Allowance


  • Community engagement activities

  • Company parties & events

  • Social area


  • Flexible working hours

  • Parental leave policy


  • Employee discount

  • Life insurance

  • Medical insurance

United Arab Emirates

Witness change at PUMA United Arab Emirates in Dubai – whether in the city itself or in our energetic office.

Meet us at UAE
team work at PUMA

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

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