- Contribute to the formulation of the annual product design plan for the product category and introduce and execute innovative graphic design ideas, in order to achieve Business targets and product category objectives
- Create and execution of innovative graphic designs aimed at continuous design innovation and achieving set goals within business targets
- Contribute to the quality of product' design content in order to reinforce and strengthen the brand position and generate consumer demand
- Challenge the global brand positioning guidelines to ensure consideration of new product and program ideas and appropriate modification when necessary
- Identify opportunities for design support in order to improve business processes and enhance customer/consumer confidence.