SENIOR DIRECTOR, DIGITAL MARKETING

The Senior Director, Digital Marketing will be responsible for the region’s (US and Canada) core digital and eCommerce marketing strategy and shares the responsibility to drive growth and generate revenue.  He/She will partner with global marketing counterparts on full-funnel digital media consumer journey plans and work hand in hand with brand marketing team to develop synergistic marketing plans that drive the brand forward.  Will also partner with global eCommerce to implement global standard best practices, pilot new strategies and localize activities within the global performance marketing framework.

• Develop and drive a clear eCommerce marketing vision and roadmap that optimizes existing channels, generates new and innovative sources of sessions while gaining internal alignment and powerfully articulating to all stakeholders

• Develop and drive a specific eCommerce marketing strategy for PUMA Canada site and ensure efficiencies are realized across countries

• Orchestrate the annual marketing planning and budget process ensuring marketing's goals are aligned with regional and global objectives including building financial plans for marketing channels with specific KPI’s and business cases for new initiatives

• Connect the dots between global and regional team members to deliver a cohesive translation of the integrated brand strategy into integrated digital marketing plans and campaigns that connect with consumer experience(s) to increase awareness, consideration and conversion

• Lead all eCommerce marketing activities including but not limited to acquisition, search, email, advertising, retention, loyalty and affiliate marketing

• Be the financial expert that leads all team members to optimize marketing spends, achieve ROAS targets and make critical financial decisions that affect the company’s top and bottom line; must be articulate in reporting results and recommendations

• Partner with Head of eCommerce on PUMA’s local personalization strategy

• Provide direction, motivate, support and inspire a multi-level team of 13+ people to successfully lead the brand into the digital future, developing strategic and operational acumen

• Oversee our consumer data strategy from architecture, identification and collection, audience creation & strategies to reporting and connectivity/utilization across our tools.

• Provide expertise, vision and leadership to define and implement customer relationship marketing programs and initiatives that successfully build profitable, long-term customer value.

• Oversee all vendor and agency relationships, including scope development and continuous optimization

• 15+ years relative experience with 10+ years in a leadership role

• Bachelor’s degree in Business, Marketing or similar field required; Master’s degree preferred

• In-depth knowledge of eCommerce marketing, digital channel and marketing concepts, platforms, tactics and technologies

• Specific experience in CRM, Data Marts and Loyalty required

• Experience using industry leading tools and platforms such as SalesForce, Listrak, Responsys, Google Ads, Tableau etc.

• Demonstrated success working in matrix organizations, agile groups; ability to prioritize, multitask, and manage ambiguity

• Respected and trusted leader with a proven track record of achievement, solid management skills and ability to work cross-functionally

• Excellence in budget management and financial acumen

• High level of comfort to deal with unanticipated changes (adaptability)

• Passion for innovation and creative thinking, relentless drive to deliver tangible business results

• Demonstrated ability to think strategically and manage long-term projects.

• Excellent communication, written and presentation skills.

• Detail oriented and organized. Strong planning, organizational and implementation skills.

• Experience providing project status reports to senior executives