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MARKETING

SENIOR DATA ANALYST REGION EUROPE

Herzogenaurach, Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Be the face on the smart data for the region and all market
  • Set up the KPIS-data strategy for Europe
  • Own the analysis of data-KPIS and participate on building the plan and strategy with the team
  • Own the relationship with the media agency, i.e. manage contract, audit process & scope of work, and manage workload for media agency beyond media planning & buying for other central marketing functions
  • Develop and establish structures & processes for best-in-class media planning for region Europe
  • Lead and Manage regional media guidelines in conjunction global Marketing
  • Track regional media investment and review regional & local media strategies.
  • Manage Media partnerships by consolidating spend and efforts 
  • Lead relationship between Regional marketing and Performance marketing across all channels and touchpoints for a holistic, full funnel media planning, creative execution and reporting.
  • Lead the Marketing Analytics Area For Europe, developing a clear road map on Reporting and Optimization.
  • Lead and Develop the marketing analytics framework (KPI Framework) for Europe
  • Share best practices in media planning & buying across the Region

Your Talent

  • University degree in Business, Finance, Marketing, Analytics or similar field of studies
  • 8+ years’ experience in international advertising planning, digital marketing, analytics and/or related role.
  • Knowledge of marketing & media analytics
  • Strong project management and analytical skills
  • Highly international mindset with ability to manage stakeholders from around the world, thrives in a matrix organization
  • Excellent teamwork skills
  • Must be detail-oriented, proactive and organized
  • Excellent written and verbal skills in English, second language is a plus
  • Proven ability to multi-task and work cross-functionally in a global organization
  • Must be able to travel internationally (up to 20%)

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

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