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MARKETING

SENIOR ASSISTANT MANAGER, ECOMMERCE MARKETING

Shanghai, China

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Budget controlling and ROI driving according to given budget and ROI target
  • Manage performance marketing plan to drive traffic to the stores and ensure execution excellence with the support from performance marketing agency/vendor
  • Build the eCommerce marketing calendar integrated with Brand Marketing Calendar, Retail Marketing Calendar and Marketplaces Promotion Calendar to ensure cross-channel marketing consistency
  • Consolidated local marketing campaign assets such as visual materials, press release, video, event information, etc. to share and debrief other team members accordingly
  • With the support from TP/vendor to assist line manager to develop and manage CRM program in different stores, for examples DM in package, EDM, SMS, VIP care, GWP development, etc.
  • Plan and execute the eCommerce marketing campaign, such as co-branding marketplace promotion, other promotional campaign like Tmall Super Brand Day, HuanJuRi and independent promotion, etc.
  • Plan and manage the social content on marketplaces like Tmall Weitao, JD Store News and other emerging channels/tools
  • Develop and conduct the weekly, monthly, yearly performance marketing reports or review to share with related team members
  • Develop campaign performance reports include Brand Marketing Campaign
  • Provide quarterly industrial eCommerce marketing insights report to share with related team members

Your Talent

  • Major in marketing/ Statistics / Business preferred with good business acumen
  • Above 6 years e-marketing
  • experience, with proven execution experience
  • E-commerce as a must
  • Working experience in TP/digital marketing/Ecom marketing is preferred
  • Written and Spoken English

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at China

Athlete

  • Annual health check
  • Company sports
  • Free gym
  • On-site fitness classes

Social

  • Company events 
  • Community engagement
  • Festival gifts
  • Office snacks and drinks

Flex

  • Flex time
  • Happy Friday
  • Special occasion leave policy
  • Work from home

Finance

  • Commercial insurance plan
  • Employee discount
  • Special sales
  • Travel insurance

China

Enter one of PUMA's top three markets in Shanghai, Beijing and Guangzhou, and become a valuable team member to help us leave a positive impact.

Speed up in China
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Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Treffe unser Team