Senior Manager, Marketing - Soccer

Somerville, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Talent

  • Bachelor’s degree in Marketing and/or Communications
  • At least 7-9 years of brand, product or retail marketing
  • Passion for sneaker, sport, music and/or fashion industries
  • Strong knowledge of the soccer category and soccer account marketing
  • Strategic and creative thinker who is an effective communicator
  • Must possess strong presentation skills
  • Excellent writing and organization skills
  • Proven ability to work independently with limited day-to-day direction
  • Must be detail oriented, resourceful, self-motivated, and proactive
  • Working knowledge of social media platforms
  • 15% travel required

Your Mission

  • Establish the strategy and executing the key go-to-market tactics for soccer in the US to drive awareness and sell thru of key products
  • Develop programming to increase PUMA brand awareness, visibility and desirability via compelling, on-brand and commercially relevant marketing that drives demand for PUMA soccer product
  • Manage the programming & relationships with PUMA’s key soccer specialty accounts in the US and for overseeing a team responsible for Managing General Sporting Goods
  • Manage, coach, and lead a team to achieve business objectives
  • Manage a team that oversees the maximization of PUMA’s key soccer athletes, youth club partners and grassroots events
  • Partner with cross-functional marketing team members in communications, visual experience & creative to develop integrated omni-channel marketing plans
  • Partner with sales & merchandising team members to strategically design plans that support key product & business needs within the soccer category
  • Support Marketing Leadership Team on all aspects of the Go-To-Market Process
  • Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
  • Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Want to join our team?


Boston MA

The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!