Sales / Wholesale

Senior Director Sales Footlocker

New York, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Talent

  • BS or BA Degree required.
  • 10+ years of Sales leadership experience with a top tier international fashion/sports company or management in a buying/merchandising environment.
  • Experience in the Footwear & Apparel category preferred.
  • Travel extensively through US Market (up to 50% travel).
  • Ideally based in New York/Boston.
  • Credible knowledge and experience within US Athletic Specialty Channels and Foot Locker Group.
  • Expert proficiency in retail math.
  • Strong analytical and overall business acumen.
  • Open communication/good listening skills.
  • Excellent team building and leadership skills. With ability to create clear expectations and delivers necessary tools to execute in a timely manner to team.
  • Ability to convincingly present category knowledge using PowerPoint and spreadsheet software tools.

The Hiring range base pay for this position is $179,400 - $261,040 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience

Your Mission


This role will establish and drive strategic vision, to lead and manage future growth of the Foot Locker Group in the United States for PUMA North Ameri


  • Create & lead Wholesale Brand Strategies for Foot Locker Group in the United States. Expert understanding and interpretation of account/business insights and opportunities to create a competitive advantage for a company. 

  • Lead and manage the Foot Locker, Champs, and Kids Foot Locker business for PUMA North America across footwear, apparel, and accessories.  

  • Lead and establish distribution & segmentation guidelines.  Sets directional standards for In-Store excellence through assortment, visuals, and marketing collateral. 

  • Travel extensively to key retail partners to monitor and manage PUMA distribution and execution of PUMA Brand Strategy in footwear & apparel products.

  • Develop and drive KPIs for area of responsibility.

  • Develop financial plans and forward-looking strategies to attack new business opportunities within Foot Locker Group, inclusive of forecasting sales plans, margin, return rate for Sales.

  • Lead, recruit, and develop a high performing Sales team, creating development and succession plans for everyone.

  • Understand internal financial processes and procedures, including planning and forecasting, margins, P&L plans for Sales for the business unit.

  • Provide cross-departmental teams with business trends and developments; work to provide direction to create new products for customers and competitive advantage for PUMA.

  • Lead the Foot Locker Group in presentations of new product lines at national account meetings, as well as Sales Meetings, presenting to senior management internally and externally.

  • Lead Channel Seasonal Forecast process by developing & managing marketing direction to achieve annual sales and profit objective for Foot Locker Group. Work closely with Product Merchandising and Marketing to bring new products to the US market on a seasonal basis. 

  • Proactively manage progression of product line throughout each season. Partner with dedicated Business Planner to proactively manage the channels’ businesses from an internal and external perspective.

  • Manage external relationships with key retail partners (Vice President level and above).

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Want to join our team?

PUMA Sales

Growing PUMA Sales

Offer the best products to achieve the best results – for PUMA, for our wholesale partners, for our consumers. In close contact with our retail partners, we make sure the best PUMA products are available, when and where consumers are looking for it.