Retail Store I Retail Corporate I Sales I E-commerce Team

E-COMMERCE

CRM JUNIOR MANAGER

Istanbul, Turkey

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

          Responsible for the end-to-end process of all customer-facing Retention activity both offline & online stores.

          Create, develop and execute CRM marketing strategy, calendar, and process.

          Identify opportunities to drive incremental revenue from existing customers at key stages of their relationship with PUMA

          Increase emotional engagement with existing customers to increase repeat purchase rates and Lifetime Value

          Identify opportunities to grow the database; in valuable customer segments

          Responsible for any loyalty driving initiatives including customer competitions, partnerships, and giveaways

          Report on activities against core KPI’s and feeding back recommendations to key stakeholders for optimal performance.

          Create monthly and seasonal decks to present back to key stakeholders, making recommendations on future strategy

          Full ownership of all email execution, planning, and improvements

          Develop personalized email strategy Develop a test & learn plan for optimizing targeting, creative and CRM messages. Understand how to validate the results and how to act upon findings in coordination with overall customer behavior

Your Talent

  • University Degree, preferably in Business or IT related field.
  • Fluent in both Turkish and English
  • At least 3-years’ experience in CRM & Retention Management
  • Loyalty or CRM program experience
  • Proven experience in managing and coordinating multi-channel marketing campaigns (with the multi-channel user journey/experience in mind at all time
  • Excellent database / CRM knowledge and expertise in reading/understanding data
  • Highly organized and detail-oriented.
  • Commercially minded, inquisitive and motivated to understand our customer
  • Results-oriented
  • Multi-tasking

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Copyright-PUMA

E-commerce GENIUSES

Get together with expert content managers, platform developers, project managers, marketing and operations professionals to achieve one goal: keep PUMA charged with the same energy online as it is offline.

Meet the Team