Marketing Manager Christina


Manager Brand Licensing

Herzogenaurach, Germany

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Manage  the licensed commercial strategies in partnership with relevant Business Unit managers/directors and Sports Marketing Senior Management and BU and Global Marketing and ensure that Licensed Partners are informed with regards to brand, product, price and distribution policy and corporate identity guidelines 
  • Manage effective business relationships with and between PUMA Licensed Partners and provide consultation to Licensed Partners regarding PUMA business initiatives and strategy and steer alignment
  • Steer and implement best practice and business processes
  • Steer and manage internal and external communication between relevant internal stakeholders and Licensed Partners
  • Together with the relevant PUMA stakeholders develop and steer a business strategy for licensed merchandise at PUMA Retail
  • Align, steer and support product approvals and product , packaging and marketing approval processes
  • Be responsible for specific Licensed Partners’ business processes or activities and actively support and guide team members and colleagues with regards to such
  • Check royalty report accuracy and take necessary action if  discrepancies and/or faults occur
  • Develop in-depth Licensing  and competitive reports for Senior Management on a regular basis
  • Create reports  and overviews regarding Licensed Partners business and performance and support license controlling ref reports and forecasts
  • Together with Sports Licensing and the Sports Marketing counterparts, write a contractual debrief and  help to ensure all PUMA stakeholders (incl. affiliates) are briefed in a timely and effective manner
  • Brief and ensure ongoing compliance with PUMA business and contractual obligations including at end of contract and following termination.

Your Talent

  • All genders are welcome to apply
  • University degree, or similar higher education in business administration,  marketing,  or other product/ business related degree
  • 3 years plus work experience in brand management, business development and/or consumer licensed business (either licensor or licensee side)
  • Excellent communicator, team player and people person
  • Excellent English language skills, further language skills are a plus
  • Comfortable with numbers and business analyses
  • Open minded, flexible,  open to travel and working in a multi-cultural environment
  • Extremely organized and very good at working to deadlines and setting priorities.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA Wellbeing at Herzo


  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court


  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Organic canteen


  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office


  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plan


The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team