Marketing Manager Christina


(Sr.) Licensing Motorsport Manager

Herzogenaurach, Germany

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Manage effective business relationships between the assigned Motorsport partner(s) and the relevant internal stakeholders
  • Work cross-functionally with Sports Marketing, the BU Accessories, PUMA’s regional and country subsidiaries, PUMA retail as well as affiliated companies to define and implement the licensed commercial strategies for the assigned PUMA Motorsport partner(s)
  • Ensure that Business Units, subsidiaries and affiliates are fully informed with regards to partners’ brand, product, price and distribution policy as well as Corporate Identity guidelines
  • Steer the Go-To-Market process for licensed products and ensure a smooth product approvals
  • Analyze and report licensed business performance (incl. relevant KPIs) and develop in-depth sales analyses for Senior Management on a regular basis
  • Based on ongoing analysis of the Licensed business, initiate action and measures to drive and improve business performance
  • Support Head of Licensed Business Motorsport to ensure contractual obligations are adhered to by all internal divisions, subsidiaries as well as affiliates
  • Be responsible for specific Licensing business processes and actively support and guide team members and colleagues with regards to such.

Your Talent

  • All genders are welcome to apply
  • University degree, or similar higher education in business administration, finance, marketing, product, marketing or law
  • At least 5-6 years of work experience in a relevant function such as licensing, marketing, product or category management and/or business development
  • Team player with good presentation and networking skills
  • Analytical mindset with good planning and organizational skills as well as an eye for detail
  • Very good knowledge of Microsoft Office, especially Excel and PowerPoint
  • English language skills required, further languages a plus
  • Open minded, flexible, proactive and capable of working in a multi-cultural environment
  • Adaptable, good at setting priorities and with an attitude of creative problem solving
  • Interest and knowledge in Sports.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA Wellbeing at Herzo


  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court


  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Organic canteen


  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office


  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plan


The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team