Marketing Manager Christina


Sr. Manager, Marketing - Retail

Westford, Massachusetts, United States of America

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Develop and drive a comprehensive brick and mortar retail marketing strategy that drives consumer demand focused on key regional strategic initiatives while providing guidance to all areas of the marketing team across consumer, commercial and retail marketing
  • Creatively, cost effectively and with return on investment, develop channel marketing strategies which drive traffic, build the PUMA brand and drive sell-through of key products across Flagship, Full Price and FOC channels
  • Lead the development of cross-channel marketing campaigns and programs (ex. Holiday, Back-to-School, Promotional Events) that are in line with retail and brand strategies
  • Oversee a team of retail marketing specialists and ensure a clear vision is in place to reach business and brand goals within each channel
  • Analyze data to develop targeted marketing programs and events for traffic-driving strategies resulting in increased sales, store traffic, and ROI
  • Lead and manage the creation of key product launches at PUMA Retail stores in conjunction with all appropriate departments including Product Merchandising, Visual Merchandising, eCommerce, Category Marketing, Retail Operations
  • Be one of the primary liaisons to Central Commercial Marketing to ensure regional needs and priorities are clear and partnered on  
  • Continually maintain an awareness of consumer and retail marketing trends and provide unique and creative solutions to reach our target demographic and drive shopper experiences in our stores
  • Understand and identify internal and external resources and agencies as needed in order to properly execute retail marketing vision
  • Oversee the retail marketing budget and ensure optimization of each campaign and spend to ensure key KPI’s are met and exceeded
  • Drive opportunities for local needs and opportunities for stores, including sponsorship evaluation, event requests and marketing materials
  • Support and participate in all Retail Field Meetings
  • Travel required; up to 10%

Your Talent

  • 7+ years of relative brand or retail marketing experience
  • Retail Store experience preferred. Fashion/Lifestyle retail marketing considered a plus
  • Proven ability to work cross-functionally and develop out of the box marketing ideas
  • Strong planning, organizational and implementation skills
  • Excellent project management skills
  • General understanding of the US market and retail trends
  • Excellent communication, written and presentation skills
  • Microsoft Word, Powerpoint, Excel skills required

In mid-2021, the PUMA North America Regional Corporate Headquarters will be moving to a new office located in Somerville, MA. All positions currently located at the Westford office, as well as at our International Boston office, will make this transition.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact:

PUMA Wellbeing at Westford


  • Chair massages
  • Fitness reimbursement
  • Free gym
  • Health weeks
  • Wellness room


  • Benefit / wellness fairs
  • Company parties
  • Community engagement
  • Coffee bar


  • Employee assistance services
  • Parent child office
  • Parental leave policy
  • Summer hours


  • 401K employer match
  • Childcare discount
  • Employee discount
  • Medical & dental insurance contr.
  • Pre-tax Benefit Plans

Westford MA

Enter Westford, where PUMA is close to nature (and the sports that come with it) and buzzes with the energy to drive sport and fashion forward.

Go Westford
Copyright- PUMA

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team