Head of Retail Planning Natalia


Manager Global Go-To-Market Strategy

Herzogenaurach, Germany

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

Go-To-Market Process Evolution:

  • Review and optimize the overall global Go-To-Market process across seasonal planning, product creation, assortment definition and sell-in; ensure an effective and efficient end-to-end process
  • Initiate and manage Go-To-Market process-related optimization projects and ensure stakeholder alignment across Business Units, Global Functions and Local Subsidiaries 
  • Evolve the specific Go-To-Market calendars for our different Divisions, Business Units and product creation timelines and ensure alignment with the overall global Go-To-Market process

Calendar Management:

  • Maintain global Go-To-Market calendars with up-to-date information and dates
  • Drive calendar-related communication across the organization and ensure that all milestone dates are aligned with and communicated to all key stakeholders
  • Work directly with the Business Units, Local Subsidiaries and other stakeholders to evolve and maintain their specific calendars
  • Implement and evolve efficient IT tools and systems to support management, communication and visualization of the global Go-To-Market calendars; provide user training where needed  

Milestone Meeting Organization:

  • Review and optimize major Go-To-Market milestone meetings incl. overall format, main deliverables and timing  
  • Support organization and execution of key Go-To-Market milestone meetings  

Project Management:

  • Manage cross-functional projects in the area of Global Go-To-Market and/or assortment/product strategy. 

Your Talent

  • All genders are welcome to apply
  • Strong analytical skills and a process-oriented mindset
  • Excellent university degree ideally in Business Administration, Engineering or a comparable field
  • Minimum of 2-4 years of work experience in Business Strategy, Go-To-Market, Business Process Management, Product Management and/or Operations in an international environment
  • Flexible, solution-oriented, skilled communicator and relationship builder
  • Team player with joyful approach to work and a “can do” attitude
  • Passion for product and the sporting goods industry 
  • Fluent English skills; German skills are a plus
  • Full proficiency in MS-Office.
  • Experience with MS project is a plus.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA Wellbeing at Herzo


  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court


  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Organic canteen


  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office


  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plan


The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters