Team Head Commercial Marketing Nordic

Merchandising and Go-To-Market

Senior. Manager, Merchandising - Footwear

Westford, Massachusetts, United States of America

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Responsible for developing and managing the successful execution of Wholesale merchandising strategies for the Field Channel by combining consumer insights and business acumen to reach productivity and financial goals, while aligning to brand direction and objectives. In this role, the Senior Merchandising Manager serves as the expert on Footwear within the Field Market Channel, including its consumers, business performance and product needs. The Senior Merchandising Manager serves as critical partner to Sales, Marketing and PUMA’s key accounts in developing growth-driving merchandising strategies to increase sales and profitability for the brand and its customers.
  • Create momentum across the channel, while constantly seeking new opportunities to drive growth and brand heat
  • Develop and execute a channel product strategy that maximizes profits, provides a consistent consumer experience and demonstrates the highest quality of product offerings possible
  • Conceive and create new thoughts and ideas pertaining to maximizing revenue and resources, presenting products and reaching the consumer
  • Create and manage retail-focused seasonal line architecture and assortment plans
  • Execute the assortment construction in a way that maximizes profitability for the brand and the customer, including relevant and feasible flow and pricing
  • Partner with Global Business Units/Product Line Management to ensure the creation of product that meets Channel needs/targeted line architecture and pricing requirements. Present seasonal architecture to global product teams along with insights and commercial input that align to brand positioning and vision
  • Identify opportunities to supplement the seasonal product assortment via the North American Regional Creation Center. Address opportunities by briefing margin appropriate products and/or special programs based on specific market needs that incorporate customer insights, consumer trends, competitive activities, market intelligence and the North American distribution strategy
  • Manage all information related to products including but not limited to price points, forecasts, introduction/launch dates and distribution plans
  • Plan, forecast and review channel assortments regularly to assure appropriate product positioning, margin targets and segmentation needs are met
  • Perform ongoing sell-through analysis for the overall channel and key accounts to assess trends and needs while ensuring fast decision making
  • Deliver channel/marketplace insights to all relevant stakeholders (Wholesale, Retail, Global Business Units, Global Merchandising, Marketing and Finance) to ensure that product needs are met and proper go-to-market activities can be executed
  • Travel the market to gain insight on current trends, consumer behaviors and channel opportunities
  • Perform on/off-cycle product forecasting for the channel
  • Submit required internal and sales sample orders to Planning team while adhering to budget parameters
  • Serve as key product resource for customers within the channel
  • Deliver impactful presentations that influence financial performance
  • Own and execute seasonal pre-line process for the channel to collect customer insight, brief additional needs and adjust seasonal assortment plans as needed
  • Collaborate with Sales counterparts to identify account-specific needs as related to assortment plans and product flow to maximize wins for the PUMA brand and the customer
  • Educate Merchandising counterparts on the Footwear direction and align on key brand concepts by ensuring cohesive collections and deliveries
  • Educate the Salesforce on seasonal merchandising strategies and product
  • Work closely with Planning and Operations counterparts to share information regarding financial targets, functional milestones and account planning, forecasting and performance
  • Collaborate with Marketing to align on seasonal stories and go-to-market plans
  • Learn from interaction with our internal teammates, customers, and consumers to build market conquering assortments within the channel
  • Work cross-functionally to ensure that the go-to-market process runs smoothly. Duties include but are not limited to:
  • Participation and/or Merchandising leadership in account meetings and presentations
  • Account meeting product set up and break down
  • Seasonal sales meeting/launch participation, presentation and set up
  • Development of necessary sales and account meeting presentation materials
  • Trade show participation, presentation and set up
  • Quickly execute agreed upon post-meeting action items including product briefs, forecasting, preparing meeting notes for merchandising team

Your Talent

  • Strong business orientation, analytical aptitude and retail math knowledge
  • Strong collaboration skills required to work cross-functionally with sales, finance, product marketing and design teams
  • Comprehensive business knowledge of the US marketplace and consumer goods practices including: distribution channels, pricing, segmentation strategy, regional variances, product sourcing, planning, forecasting, design, development and sales
  • Thrives in a fast-paced environment with short timelines and changing priorities
  • Flexible, solution-oriented, a skilled communicator and a relationship builder
  • Fully proficient in Microsoft Office Suite
  • Experience with Adobe Illustrator and Photoshop
  • Ability to travel 30-40%, domestically and internationally
  • Bachelor’s Degree in Marketing, Business, Retail Merchandising or a related field
  • 7-10 years of experience in Merchandising or Product Management in either Wholesale or Retail organization
  • Experience in a Retail buying or planning environment required
  • Successful track record and reputation of exceeding performance expectations, with progressive levels of responsibility and accountability

In mid-2021, the PUMA North America Regional Corporate Headquarters will be moving to a new office located in Somerville, MA. All positions currently located at the Westford office, as well as at our International Boston office, will make this transition

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact:

PUMA Wellbeing at Westford


  • Chair massages
  • Fitness reimbursement
  • Free gym
  • Health weeks
  • Wellness room


  • Benefit / wellness fairs
  • Company parties
  • Community engagement
  • Coffee bar


  • Employee assistance services
  • Parent child office
  • Parental leave policy
  • Summer hours


  • 401K employer match
  • Childcare discount
  • Employee discount
  • Medical & dental insurance contr.
  • Pre-tax Benefit Plans

Westford MA

Enter Westford, where PUMA is close to nature (and the sports that come with it) and buzzes with the energy to drive sport and fashion forward.

Go Westford
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