Marketing Manager Christina


Manager Activation DACH

Herzogenaurach, Germany

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Responsible for the conception, implementation and evaluation of the communication measures for the sports performance sector (focus on team sports), including the performance social media channels of PUMA
  • Planning, creation and generation of performance content for the communication channels relevant to the target group
  • Planning and implementation of media, social media and influencer campaigns to support the sale of the most important performance products
  • Planning, implementation and support for events (product launch events, store events, PR shootings, PR days)
  • Support and servicing of contractual performance brand ambassadors (athletes, players, influencers) including contract negotiations with the management as well as contract drafting in cooperation with the legal department
  • Responsible for the activation of contractual performance contractors and brand ambassadors/influencers in DACH (clubs, athletes, players, influencers) including the communication of the most important product initiatives as well as the planning and implementation of campaigns
  • Preparation and implementation of activation and posting plans for the DACH Performance contract partners (clubs, athletes, players, influencers) and implementation of the plans
  • Control and briefing of the agencies involved in the implementation of the activation plans, incl. budget responsibility
  • Creation of reports and media evaluations of the implemented projects and campaigns

Your Talent

  • Successfully completed studies in Business Administration, Sports Economics or Sports Management with a focus on Marketing
  • 2 years experience in the field of marketing in the sports/sports sponsoring industry (manufacturer or agency)
  • Industry knowledge and initial experience in the sports and fashion industry advantageous
  • Structured and accurate way of working and excellent project management
  • Experience in dealing with and managing external partners such as agencies desirable
  • Ability to think and act strategically and in a forward-looking entrepreneurial manner
  • Fluent in German and English, spoken and written as well as very good communication and presentation skills
  • Very good computer skills (Lotus, Windows Office, possibly graphics programs)
  • Ability to work in a team, commitment and high flexibility
  • Self-assured appearance, assertiveness and service-orientation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.


Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team