Marketing Manager Christina


Specialist, Retail Marketing

Westford, Massachusetts, United States of America

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Develop and maintain the NY store programming map and plan for all necessary content refreshes, working with the Merchandising team to understand seasonal initiatives
  • Partner with the Visual Merchandising team to determine all in-store graphic and digital image updates required to maintain a fresh visual presentation that aligns to product launches
  • Primary day-to-day contact with external creative & production agency:
    • Brief in creative needs including, but not limited to, entryway/landing zone display, in-store product story presentations and store windows
    • Work hand-in-hand to clearly communicate store needs and deadlines
    • Continuous development of agency relationship
  • Brief creative needs into internal Creative Services team for the timely delivery of creative assets
  • Ensure best practices across content development and follow guidelines specific to BU category
  • Plan and oversee the production budget
  • Develop strong processes and systems to maintain best practices related to all production
  • Setting seasonal production calendars and ensuring that all stakeholders are delivering their respective inputs on-time and at the appropriate milestone
  • Partner with Commercial Marketing team to:
    • Align to global standards when possible
    • Identify store specific needs and ensure they are clearly communicated and understood
  • Align NY store marketing efforts with ecommerce marketing initiatives where applicable
  • Be a liaison to Central Marketing, PNA Marketing & local store team members
  • Work closely with NYC Store General Manager to understand day-to-day store needs and opportunities
  • Travel required; up to 25%
    • Role is based in our PNA Headquarters in Westford, MA
    • Travel 2-3 times per month to New York/Boston offices
    • Attend Store Manager and District Manager meetings

Your Talent

  • Bachelor's degree in related field or equivalent experience
  • 5+ years project management experience within an in-house creative or agency, retail background is a plus
  • Expert communication, organizational, written, and verbal skills
  • Works well under pressure with proven ability to deliver work on schedule
  • Ability to multi-task working on numerous projects but still meeting deliverables and timelines
  • A proven track record of successful management and implementation of complex projects
  • Proven ability to work independently and multi-task
  • Understanding of the creative work flow and process
  • Budget Management skills and proven ability to set and track KPI’s
  • Proven ability to work cross-functionally with internal and external partners
  • Excellent presentation and negotiation skills
  • Strong knowledge of fashion, sport and lifestyle retail marketplace
  • Strong understanding of visual design as it applies to the retail environment
  • Must be detail oriented, resourceful, self-motivated and proactive
  • Entrepreneurial spirit and energy with creativity and ability to think out of the box
  • Strong computer skills, with knowledge of MS Office programs
  • In mid-2021, the PUMA North America Regional Corporate Headquarters will be moving to a new office located in Somerville, MA. All positions currently located at the Westford office, as well as at our International Boston office, will make this transition

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact:

PUMA Wellbeing at Westford


  • Chair massages
  • Fitness reimbursement
  • Free gym
  • Health weeks
  • Wellness room


  • Benefit / wellness fairs
  • Company parties
  • Community engagement
  • Coffee bar


  • Employee assistance services
  • Parent child office
  • Parental leave policy
  • Summer hours


  • 401K employer match
  • Childcare discount
  • Employee discount
  • Medical & dental insurance contr.
  • Pre-tax Benefit Plans

Westford MA

Enter Westford, where PUMA is close to nature (and the sports that come with it) and buzzes with the energy to drive sport and fashion forward.

Go Westford
Copyright- PUMA

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team