Manager Marketing Accessories & Licensing Out Clelia

Product Management

PLM Executive / PLM Senior Executive

Tokyo, Japan

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and Dobotex, and is headquartered in Herzogenaurach, Germany.

Your Mission

This role is responsible for building a profitable Local Asia business. Manage and guide the product process from analysis and product briefing thru go to market (GTM). Develop concepts and products that are Brand, customer and consumer relevant while considering the global differences in culture, lifestyle, trend and evolving consumer tastes. Develop products that meet PUMA’s quality, desirability and sustainability goals in faster way. The PLM collaborates closely with Merchandising, Design, Development, Sourcing ( PGS ) to brief, build, manage and launch all aspects of the seasonal ranges.

  • Task 1: Business & Market Analysis: managing the market-and competitor studies on an international level in partnership with Global and Regional Merchandising organizations.

Conduct research key and emerging markets with a focus on building retail, consumer and trend knowledge. Responsible for ongoing research and analysis of style/article count and efficiency, sell-in/thru, competitor and market price and product benchmarking.

  • Task 2: Collection Planning and Management Product: Communicate and brief innovative new product ideas for category growth.

Plan product range that delivers statement and price point product, driving volume at acceptable margin and sustainability goals.  

Align with merchandising, design and development teams to ensure that the final collection is reflecting the market needs.

  • Task 3: Coordination of Collection: Planning and cooperating in the company-wide strategic planning. Coordinating the information flow of all partners in the apparel department
  • Task 4: Communication and Presentation: Ensure accurate and timely development. Ensure accurate and timely set up and maintenance of all lines and all required information in the internal system and files.

Your Talent

  • Industry: sport / fashion company, experience in the field of running (sales, product, marketing) preferred, experience and knowledge of apparel essential.
  • Education: Bachelor degree
  • Fluent in either Japanese and English.

    Good written and spoken in both Japanese and English is ideal.

  • Min 3 years of product development related experiences; PLM, MD, Developer, Designer etc.
  • Proven MS Office skills including Word, Excel, Powerpoint.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA Wellbeing at Japan


  • Company sports
  • Free gym
  • Sports club contribution


  • Buddy program
  • Company events
  • Community engagement
  • Free soccer tickets
  • PUMA School Bag Program


  • Flextime
  • Mobile working
  • Parental leave policy
  • Special occasion leave policy


  • Employee discount
  • Medical travel insurance
  • Private pension planning
  • Special sales 


Take fashion to a new level at PUMA Japan, including exclusive products that can only be found here.

Play hard in Japan
PUMA Japan

PUMA Product Management

Bring products from idea to reality. Go the extra mile and lead the product strategy to exceed the expectations of consumers and retail partners. Our product masterminds build the connection of consumers and markets with our design, development and marketing teams.

Meet the Team