Position Summary & Key Objectives
Manager Product - Shopping App will be responsible for establishing and championing a new commercial channel for PUMA India eCommerce to drive exceptional consumer experience and engagement. The candidate will work cross-functionally with regional and global teams to define the app roadmap with the goal of improving all parts of the customers‘ decision journey from discovery to the first transaction to repeat purchase.
The Mobile App Manager will act as both a business and a product owner for the PUMA Shopping App in India, maintaining 360-degree oversight on technology, business and content.
This candidate must be self-directed and should be comfortable working in an ambiguous environment where entrepreneurial results are delivered through collaborative and cross-functional teamwork.
Strategy & Planning
Develop and support our business strategy in conjunction with our regional and global eCommerce leadership teams
Represent and clearly articulate the needs of the Indian market to pitch for product improvements from central technology, content and marketing teams
Manage cross-functional project teams to deliver on the Mobile App roadmap to meet business objectives
Keep a close eye on market trends and constantly evaluate the competition to inform the long-term evolution of the product roadmap
Partner with eCommerce, demand, finance and merchandising teams to forecast, execute and track commercial, user and conversion goals
Execution, Retention & Growth
Ensure execution of planned product launches, content updates, and promotions on the App together with eCommerce, merchandising and demand/product marketing teams
Collaborate with the UI/UX teams to ensure that the Mobile App experience remains relevant and intuitive
Drive the various internal and external teams towards agreed commercial and engagement goals
Partner with global and local analytics teams to establish, track and report on KPIs, unlock data-driven insights and identify new opportunities.