The Product Line Manager is responsible for driving the on-field and licensed merchandise for our local team assets and partners.
This role’s key accountability is to develop the high performance on-field and off-field ranges for our teams within the parameters of their specific requirements, whilst adhering to Global standards and Brand guidelines. It is also a requirement to design and develop commercial licensed merchandise ranges for each of our local assets to drive the profitability of the category within the business.
Drive the seasonal ranges for specific Team sport categories and Partners on a timely basis, following a defined critical path, ensuring Global Brand and product guidelines are adhered to, whilst support maximising the commercial opportunity.
Understand the competeitive landscape and consumer trends to drive the innovative and industry leading ranges to profitability for the category
Lead the range briefing, approval, and GTM process, including development of all required documentation, presentations and support materials with the support of the Teamhead Business & Merchandise Sports Licensing.
Adhere to global brand guidelines, production standards and timeframes.
Design and Order Process:
Work with partners to understand their brand and business objectives and lead the internal design team to create a range to deliver on their brief and meet Puma brand objectives
With support from the Partnership Manager ensure the range is approved by partners, sponsors and leagues prior to starting production
Lead the product order process through order processing and allocation of both international and local garments
Manage the range architecture for each partner to ensure all on field, off field and retail range needs are met with support from the Teamhead Business & Merchandise Sports Licensing
Manage the pricing for all locally and internationally sourced product and embellishment
Manage club fitting’s or club specific product sessions
Work with the Partnership Manager to secure approvals for Team sport ranges, including sponsor and league logo approvals
Monitor the quality of all licensed team wear products to ensure the highest standards are met
Support the go to market process in conjunction with internal stakeholders
Oversee the preparation of range booklets in conjunction with line lists and price lists relevant to each season
Work with the Sales team to ensure all sales tools relating to licensed teams are available and accessible at time of launch and where required
Deliver product imagery and descriptions for use in catalogue and for retailer needs
Operations and Delivery:
Ensure deliveries to partners are on track to be delivered on time and in full
Communicate delivery dates to the partnership managers to ensure clear communication with all partners
Oversee progress of club specific orders to guarantee delivery to club on time and in full as negotiated
Work with the Marketing team to ensure all product requirements align with all marketing initiatives
Manage, coach and support Direct Report to ensure a clear Teamwork ethic and collaborate both with Merchandise and other Departmental colleagues to align on strategy and execution.
Support the Partnership manager with VIK tracking and management
Participate and be an active member of the fortnightly Marketing/Team Sport WIP
Assisting with range teardown and reporting throughout the season
Complete all other tasks relating to the role which are deemed fair and reasonable