- Develop and execute PR strategies across Global and European Market that leverage product visibility and storytelling through multiple communication channels
- Coordinate and facilitate press outreach across the European market with the country PR teams
- Create and execute press and influencer events within the European market bringing PUMA‘s key stories to life for media across all categories.
- Provide guidance to PR teams and agencies across European countries for program execution and media relations
- Distribute materials for both the country teams and the Central Marketing Teams including press materials, product information, pitches, clip reports, media lists etc.
- Manage product outreach calendar for European markets to garner regular press coverage on relevant media titles and ensuring the country PR teams follow guidance
- Write press materials for regional initiative and act as a contact for media inquiries
- Organize and facilitate the ordering of seasonal samples and seeding programs for European country teams
- Act as a PUMA representative at press events