- Create, execute and track SEO strategies and KPI’s that are aligned with Ecommerce goals to drive organic growth, larger market voice, and increased search engine presence
- Collaborate with Ecommerce, Merchandising, and Development teams on website strategy from ideation to implementation and reporting
- Analyze and leverage customer insights and online behaviors in order to enhance overall functionality, conversion rate, and user experience
- Conduct technical site health analyses, competitor/industry analyses, and opportunity analyses.
- Create and communicate on backlink opportunities, keyword tracking, and overall best practices
- Ensure new and existing content is optimized and implement necessary research and strategy to support this
- Implement a test and learn culture with our internal and external partners to identify insights that can be leveraged across the organization and provide actionable next steps