Responsible for managing the relationships with PUMA’s key running & training athletes, partners and events as well as building and executing plans to maximize them
Responsible for managing the marketing strategy around key athletes & partners, ensuring they tie back to larger performance brand & business goals
Increase PUMA brand awareness, visibility and desirability by developing and executing compelling, on brand commercially relevant marketing & maximization plans that ultimately drive demand for PUMA performance product.
Partner with cross-functional marketing team members in communications, visual experience & creative to develop integrated omni-channel marketing plans
Support Marketing Leadership Team on all aspects of the Go-To-Market Process
Strategize & partner with the organizations & partners to drive PUMA’s performance messaging within the running & training space
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring.
Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes and practices.