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MARKETING

MANAGER, MARKETING - MOBILE APP MARKETING

Somerville, Massachusetts, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Lead and manage a paid an organic mobile APP marketing strategy focused on app installations and engagement

  • Develop, manage and constantly drive app store optimization (ASO)

  • Manage SMS/Email/Push communications to users to drive more engagement and revenues from app.

  • Collaborate with Organic and Paid Social Media team members on joint campaigns to drive downloads

  • Liaise with the CRM team to plan campaigns to increase app acquisition and retention

  • Plan and executing campaigns to boost the total user base and increase app download – work specifically with acquisition and retention teams on campaigns + email strategy

  • Manage and develop creative briefs for regionally based app content

  • Manage and execute regionally based exclusive app experiences and content programming that features athletes, ambassadors, collaborations and products

  • Work with Web content team on optimization strategy - optimizing website and other online channels to drive more organic traffic and increase app downloads

  • Create and manage portfolio of app influencers and reviewers

  • Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).

  • Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

  • Collaborate and communicate with global retail, global marketing, regional retail and regional marketing teams on all App based strategy and execution

Your Talent

  • Bachelor’s degree and 5+ years of relevant experience in paid mobile app marketing, mobile marketing, mobile installations, digital marketing, and/or display and search marketing

  • Data-driven and analytical with experience in Excel and Google Analytics

  • Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams.

  • Ability to work in a fast-paced target driven environment where continuous innovation is expected

  • Experience in optimising campaigns based on specific target KPIs troubleshooting errors, identifying new growth opportunities and presenting findings

  • Experience analysing post-install campaign metrics or web conversion events and regularly providing updates to improve our acquisition and retargeting efforts.

  • Preferably experience with App Performance Marketing and tools such Appsflyer, Adjust, Localytics, Tune, App Annie, or Google Analytics.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

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Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

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