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MARKETING

MANAGER, MARKETING - FOOT LOCKER AND CHAMPS

Somerville, Massachusetts, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Responsible for managing the marketing strategy & activation for PUMA Women’s Product initiatives within the Foot Locker, Inc portfolio 

  • Increase PUMA brand awareness, visibility and desirability by developing and executing compelling, on brand commercially relevant marketing plans that ultimately drive demand for PUMA product. 

  • Partner with cross-functional marketing team members in communications, visual experience & creative to develop integrated omni-channel marketing plans 

  • Manage collaboration partners, agencies and freelance relationships as needed to achieve business goals.  

  • Support Marketing Leadership Team on all aspects of the Go-To-Market Process 

  • Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations 

  • Develop and manage brand activation strategies including events, sponsorships, etc. that are tied to regional initiatives and the key accounts   

  • Work cross-functionally throughout the organization with sales, merchandising and marketing to effectively develop, partner on and manage campaigns that tell brand stories and generate sales.  

  • Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring. 

  • Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes and practices. 

Your Talent

  • Bachelor’s degree in Marketing and/or Communications. 

  • At least 5 years of brand, product or retail marketing. 

  • Passion for sneaker, basketball, music and/or fashion industries. 

  • Working knowledge of key athletic specialty accounts including Foot Locker & Champs Sports. 

  • Strategic and creative thinker who is outgoing and an effective communicator. 

  • Must possess strong presentation skills. 

  • Excellent writing and organization skills a must. 

  • Proven ability to work independently with limited day-to-day direction. 

  • Must be detail oriented, resourceful, self-motivated and proactive. 

  • Working knowledge of social media platforms. 

  • 10 -15% travel required. 

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

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Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

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