Responsible for managing the marketing strategy & activation for PUMA Women’s Product initiatives within the Foot Locker, Inc portfolio
Increase PUMA brand awareness, visibility and desirability by developing and executing compelling, on brand commercially relevant marketing plans that ultimately drive demand for PUMA product.
Partner with cross-functional marketing team members in communications, visual experience & creative to develop integrated omni-channel marketing plans
Manage collaboration partners, agencies and freelance relationships as needed to achieve business goals.
Support Marketing Leadership Team on all aspects of the Go-To-Market Process
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Develop and manage brand activation strategies including events, sponsorships, etc. that are tied to regional initiatives and the key accounts
Work cross-functionally throughout the organization with sales, merchandising and marketing to effectively develop, partner on and manage campaigns that tell brand stories and generate sales.
Meet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring.
Represent the brand and utilize the PUMA 4Keys (Fair, Honest, Positive, Creative) in all decisions, actions, processes and practices.