Marketing I Communications Team

MARKETING

MANAGER, MARKETING - ECOMMERCE (SEM)

Westford, Massachusetts, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Develop and execute full funnel strategies to maximize traffic and conversion across SEM channels
  • Manage and lead an internal team that will execute the digital marketing strategies for all SEM channels withing Google and Bing and other DSP platforms (Amazon, Criteo)
  • Work closely with the Manager of Social Media to ensure a holistic full funnel approach to product launches and marketing activations
  • Effectively manage a budget and forecasts for SEM channels to support daily, monthly and quarterly plans to deliver our ROAS, revenue, and customer targets
  • Track and analyze channel performance KPIs to ensure targets are met and provide reporting to Sr. Manager, Performance Marketing and Director of Marketing, Ecommerce
  • Constantly analyze the data within all advertising platforms to provide recommendations and optimizations to Jr. Managers of SEM that will improve performance, move the business forward and help achieve targets
  • Manage audience targeting strategy and segmentation across SEM channels by working closely with CRM and/or Retention Manager
  • Implement a test and learn culture with internal and external SEM partners while tracking and measuring results
  • Manage and support creative production process from partnering with internal teams to ensure appropriate requirement briefing, creative & copy development, site experience and performance analysis are outlined, while aligning across teams
  • Create and execute an always on vs. product launch strategy that is measurable and trackable
  • Oversee the Feeds process with agency partner and internal teams to optimize for all SEM platforms
  • Manage brand copy process in SEM channels and ensure it is always updated and aligned with brand marketing and company initiatives
  • Work closely with our Google and Bing partners to ensure we are taking advantage of beta programs, new opportunities, and staying ahead of trends

Your Talent

  • 5-8 years digital marketing experience
  • 3-5 years of experience managing Google and Bing Paid Search Engine Marketing campaigns
  • Bachelor’s Degree in Marketing, Communications or related field
  • Google/Bing Certification strongly preferred
  • Experience with Amazon AAP/ DSP, Criteo, TubeMogul, Doubleclick preferred
  • Experience building full funnel go-to-market strategies for brand and product launch activations within SEM channels
  • Excellent analytical skills and solid foundation in statisitical analysis
  • Strong understanding of digital media planning parameters and measurement criteria (must have hands on experience with Google Analytics)
  • Ability to handle multiple campaigns or activations simultaneously with excellent organizational skills and high attention to detail
  • High proficiency in Microsoft Excel. Must be able to use advance functions
  • Strong communication and presentation skills, while having the ability to explain technical concepts to Jr. Managers and Sr. Leadership
  • Experience recruiting and managing a small team
  • Fashion/Lifestyle/Footwear and retail/brand experience is considered a plus

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

PUMA Wellbeing at Westford

Athlete

  • Chair massages
  • Fitness reimbursement
  • Free gym
  • Health weeks
  • Wellness room

Social

  • Benefit / wellness fairs
  • Company parties
  • Community engagement
  • Coffee bar

Flex

  • Employee assistance services
  • Parent child office
  • Parental leave policy
  • Summer hours

Finance

  • 401K employer match
  • Childcare discount
  • Employee discount
  • Medical & dental insurance contr.
  • Pre-tax Benefit Plans

Westford MA

Enter Westford, where PUMA is close to nature (and the sports that come with it) and buzzes with the energy to drive sport and fashion forward.

Go Westford
Copyright- PUMA
Copyright-PUMA

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team