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Boston, Massachusetts, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

The Manager, Marketing – CRM will manage campaigns around engaging our customer base to drive first sales, repeat sales, referrals and loyalty programs and offers. A successful candidate will be data-driven, and have experience in email (future SMS at PUMA) marketing and CRM. The position reports to the Senior Manager, Marketing – Retention. 

  • Plan and execute email and future SMS campaigns that will enable 1:1 marketing personalization and collaborate with email marketing team on customer engagement

  • Manage segmentation strategy, use data and creativity to explore and test new segments, identify opportunities for A/B testing in segmentation and messaging in order to optimize and drive improvements to KPIs

  • Evaluate CRM marketing strategies including testing, competitive landscape and best efficient and strategic approaches

  • Asses and evaluate customer’s lifetime value and increase engagement with with brand

  • Ensure the database is segmented effectively for targeted marketing activities

  • Work cross functionally with Ecommerce and in-house Creative teams to assist in creating visually stunning and clickable email and future SMS marketing and loyalty campaigns and offers

  • Prepare materials to internally communicate business priorities and strategy for CRM efforts and help enhance the customer 360 view

Your Talent

  • Bachelor’s degree and 3+ years of experience working on email, CRM, loyalty, referral, SMS or lifecycle marketing campaigns

  • Background in customer acquisition, re-engagement, and retention strategies

  • Data-driven and analytical with experience in Excel and A/B testing in email, SMS, loyalty, and segmentation

  • Understanding of data privacy and governance policies

  • Experience planning content calendars for CRM campaigns

  • Knowledge on reporting on KPIs, troubleshooting errors, identifying new growth opportunities and presenting findings

  • Familiarity with Email Service Providers such as Responsys, Emarsys, and Salesforce Marketing Cloud

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com


Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Treffe unser Team