MANAGER, MARKETING – CRM

The Manager, Marketing – CRM will manage campaigns around engaging our customer base to drive first sales, repeat sales, referrals and loyalty programs and offers. A successful candidate will be data-driven, and have experience in email (future SMS at PUMA) marketing and CRM. The position reports to the Senior Manager, Marketing – Retention. 

• Plan and execute email and future SMS campaigns that will enable 1:1 marketing personalization and collaborate with email marketing team on customer engagement

• Manage segmentation strategy, use data and creativity to explore and test new segments, identify opportunities for A/B testing in segmentation and messaging in order to optimize and drive improvements to KPIs

• Evaluate CRM marketing strategies including testing, competitive landscape and best efficient and strategic approaches

• Asses and evaluate customer’s lifetime value and increase engagement with with brand

• Ensure the database is segmented effectively for targeted marketing activities

• Work cross functionally with Ecommerce and in-house Creative teams to assist in creating visually stunning and clickable email and future SMS marketing and loyalty campaigns and offers

• Prepare materials to internally communicate business priorities and strategy for CRM efforts and help enhance the customer 360 view

*** In mid-2021, the PUMA North America Regional Corporate Headquarters will be moving to a new office located in Somerville, MA. All positions currently located at the Westford office, as well as at our International Boston office, will make this transition ***

• Bachelor’s degree and 3+ years of experience working on email, CRM, loyalty, referral, SMS or lifecycle marketing campaigns

• Background in customer acquisition, re-engagement, and retention strategies

• Data-driven and analytical with experience in Excel and A/B testing in email, SMS, loyalty, and segmentation

• Understanding of data privacy and governance policies

• Experience planning content calendars for CRM campaigns

• Knowledge on reporting on KPIs, troubleshooting errors, identifying new growth opportunities and presenting findings

• Familiarity with Email Service Providers such as Responsys, Emarsys, and Salesforce Marketing Cloud

• Chair massages


• Fitness reimbursement


• Free gym


• Health weeks


• Wellness room

• Benefit / wellness fairs


• Company parties


• Community engagement


• Coffee bar

• Employee assistance services


• Parent child office


• Parental leave policy


• Summer hours

• 401K employer match


• Childcare discount


• Employee discount


• Medical & dental insurance contr.


• Pre-tax Benefit Plans