Your Mission
- Lead, plan, execute and monitor all lifestyle marketing strategies/activities within Hong Kong to achieve brand desirability and commercial objectives working with the key stakeholders
- Implement seasonal regional marketing initiative
- Manage agencies to create communications assets, advertising, and promotional materials across channels, which may include digital, social, OOH, web content, influencers and PR
- Develop and implement lifestyle marketing strategy and plans to budget to drive brand heat. Identify key product styles along with PR, Merchandising and Sales. Create and implement lifestyle brand events. Manage and execute digital marketing and social media strategies through integrated campaigns
- Identify and leverage opportunities in music and film entertainment endorsement, celebrity product placement
- Work closely with Sales to develop sell-in and sell-through materials
