- Market insights and in-depth knowledge of the lifestyle industry and the consumer.
- Develope and implement a market & strategic account (Zalando, AboutYou & Snipes) focused go-to-market approach.
- Create account & consumer specific product packages.
- Close and constant exchange with internal and external partners to ensure most impactful product and campaign presentations.
- Present seasonal plans and product assortments to sales partners, key retailers, as well as senior management.
- Seasonal control of the area specific product distribution and allocation.
- Be the lifestyle expert for the area and understand the wider Global market.
- Feedback on sell-through, product/consumer trends, pricing, competitor information and market conditions at regular intervals and utilize this knowledge to make informed decisions on the local go-to-market plan.