- Work with E-Commerce Merchandisers to manage catalogue merchandising and internal business unit strategies.
- Assist in merchandising the website, setting up and maintaining all products and catalogues and additional navigational elements according to the marketing & content calendar.
- Create and support the production of the article master data like copy and translations and images as well as web-content specific product attributes across regions.
- Setup and maintain customer groups, promotions, and campaigns as well as content slots.
- Analyze sales performance with powerful web analytics tools to evaluate merchandising efforts, product sell-throughs, and product opportunities to improve conversion.
- Support the Marketing Team with maintaining brand content syndicated from social channels or any other channels that will be used for brand media campaigns into the UAE & KSA web site
- Be part of the development of creative assets and tools needed to effectively communicate the PUMA message to consumers (e.g. newsletters, etc.)
- Ensure efficient and effective delivery of services by external content providers and agencies, consultants and partners.