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E-COMMERCE

MANAGER, CUSTOMER ANALYTICS & INSIGHTS

Somerville, Massachusetts, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Work with acquisition, retention, and digital partners to develop and maintain predictive models, advanced segmentation, data exploration, data visualization and data mining solutions to refine targeting and understand customer behavior. 

  • Manage analytics and insights related to the development of PUMA North America retail and ecommerce CRM marketing campaigns with the goal of increasing customer engagement, driving incremental sales and increasing profitability of the marketing programs. 

  • Be the subject matter expert for evangelizing the power of data and analytics to key business, digital and technology stakeholders.  

  • Develop customer and CRM response analysis including determining sales, lift & ROI associated with marketing programs to aid in the development of marketing strategies. 

  • Lead the use of analytics to develop innovative ways to create integrated omni-channel strategies that drives customer engagement, spend, and reduce churn. 

  • Work with PUMA marketing and eCommerce teams to analyze customer lifecycle and develop strategy for improving customer life-time value. 

  • Partner with CRM marketing teams to improve campaigns based on test and learn methodology, contact management and optimizing what-if scenarios.  

  • Provide input for driving PUMA’s infrastructure which includes providing strategy and input into the design, development, and business rules for PUMA’s data warehouse(s), Global Consumer Hub, loyalty, mobile, ecommerce, POS, etc. platforms. 

  • Work with PUMA Customer Insights group to merge qualitative and quantitative results to provide a holistic 360 degree view of customer behavior. 

  • Helping establish and refine our best practices for analytical methods, rigor, interpretation of results, and delivery of value to the business 

  • Lead, mentor and develop marketing analytics team. 

Your Talent

  • Minimum 5 years’ experience in analysis and data science 

  • Bachelor’s degree in Mathematics, Statistics, or similar field (Master’s preferred) 

  • Background building and analyzing marketing campaigns and measuring customer performance using business intelligence tools. 

  • Experience working with large database and a solid understanding of all aspects of marketing data management, data quality and reporting & analytics. 

  • Adept at presenting complex concepts in an easy to understand and actionable way.  

  • Experience with marketing automation systems 

  • Knowledge of analytical tools such as R, Python, SAS, SQL Tableau, Power BI 

  • High degree of proficiency with Microsoft Office products 

  • Attention to details and able to grasp the big picture. 

  • Experience managing, coaching, and developing team of analysts. 

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

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E-Commerce GENIUSES

Get together with expert content managers, platform developers, project managers, marketing and operations professionals to achieve one goal: keep PUMA charged with the same energy online as it is offline.

Meet the Team