Work with acquisition, retention, and digital partners to develop and maintain predictive models, advanced segmentation, data exploration, data visualization and data mining solutions to refine targeting and understand customer behavior.
Manage analytics and insights related to the development of PUMA North America retail and ecommerce CRM marketing campaigns with the goal of increasing customer engagement, driving incremental sales and increasing profitability of the marketing programs.
Be the subject matter expert for evangelizing the power of data and analytics to key business, digital and technology stakeholders.
Develop customer and CRM response analysis including determining sales, lift & ROI associated with marketing programs to aid in the development of marketing strategies.
Lead the use of analytics to develop innovative ways to create integrated omni-channel strategies that drives customer engagement, spend, and reduce churn.
Work with PUMA marketing and eCommerce teams to analyze customer lifecycle and develop strategy for improving customer life-time value.
Partner with CRM marketing teams to improve campaigns based on test and learn methodology, contact management and optimizing what-if scenarios.
Provide input for driving PUMA’s infrastructure which includes providing strategy and input into the design, development, and business rules for PUMA’s data warehouse(s), Global Consumer Hub, loyalty, mobile, ecommerce, POS, etc. platforms.
Work with PUMA Customer Insights group to merge qualitative and quantitative results to provide a holistic 360⁰ degree view of customer behavior.
Helping establish and refine our best practices for analytical methods, rigor, interpretation of results, and delivery of value to the business
Lead, mentor and develop marketing analytics team.