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MARKETING

MANAGER – DIGITAL & SOCIAL MARKETING

Bangalore, India

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

Position Summary & Key Objectives

Responsible for PUMA India’s brand recall & community growth across social media channels, along with media planning across marketing campaigns.

  • Plan, manage, measure & grow social marketing efforts across all key social channels

  • Deliver brand & business objectives through effective media planning for Marketing campaigns

Ensure cohesive & aspirational brand image and voice across social channels.

Objectives

Social Media:

  • Design and implement social media strategies to align with business goals

    • Grow audience and engagement by delivering fully integrated social activations across channels

    • Maximize purchase intent and traffic to PUMA.com from Social communities

  • Plan and execute monthly social calendars, working together with various internal departments

  • Track social performance metrics weekly and monthly; Identify actionable insights & best practices for brand & content teams

  • Monitor social trends & sentiment to proactively leverage opportunities for growth and engagement

  • Own Community Management across channels, including responding to questions & engaging in conversation

  • Work with internal creative team & external digital agency for ideation & creation of impactful activations

  • Build tracking links for all links driven from social channels

  • Stay up to date on social media platforms including new platforms, new features, and new ad units

  • Ensure clear and consistent voice and tonality of the brand across media

  • Have a strong feel of the channel and audience pulse, and conceptualize social activations which will have a lasting impact

Your Talent

Qualifications and Functional Competencies

  • Minimum 2 years of experience in a social media / digital marketing role

  • Strong analytical skills and stakeholder management

  • Extremely KPI focused, result-oriented, and improvement-driven mindset

  • Ability to prioritize and multi-task in a fast-paced, changing environment

  • Strong understanding of social media best practices & trends (Instagram, Facebook, Twitter, Youtube, Snapchat)

  • Passion and knowledge about sports, sneakers, culture, and Indian digital environment is a plus

  • Strong working knowledge of MS Excel

  • Excellent verbal and written communication skills

  • Effective time management and project management skills

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at India

Athlete

  • Gym Reimbursement
  • Corporate Sports Tournaments
  • Health Check-ups
  • Healthy Food & Snacks
  • PUMA Sports Life League

Social

  • Annual Outbound
  • Awards & Recognition
  • Company Parties
  • Special Occasion Gifts
  • Team Retreats

Flex

  • Birthday Leave Policy
  • Creche Facility
  • Flex Time
  • Mobile Working
  • Parental Leave Policy

Finance

  • Canteen Subsidy
  • Employee Discount
  • Mobile Handset Reimbursement
  • Sample Sale
  • Welcome Gift

India

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.

Thrive in India
PUMA India
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Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Treffe unser Team