Merchandising / Buying

Manager, Go-To-Market

Bangkok, Thailand

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Talent

  • Bachelor's degree or above
  • Previous branded retail experience preferred (ideally in sporting goods industry in Thailand).
  • Experience in working with a fashion / branded environment.
  • Knowledge and experience with merchandising systems is preferable.
  • Minimum 3 years of experience is preferred.
  • Excellent in MS Excel & Powerpoint.
  • SAP knowledge Experience in working with merchandising system.
  • Communicate with Impact - Possess strong presentation, listening, verbal and written communication skills, both in Thai and English.

Your Mission

Manager / Asst. Manager, Go-to-Market will be responsible for planning and managing country product range to deliver the country’s business goals and objectives, based on SEA Category Merchandising team’s strategy and guideline. He/she will be closely engaged with Stakeholders from cross functions - Wholesale and DTC channels and marketing team to achieve the country’s business objectives through differentiated product offerings for maximum sell-thru and brand desirability. This will include providing customer centric product information, business trend/competitors’ analysis and differentiation strategy and tactics with Sell Thru data support to produce the most competitive country level product assortment.

  • Redefine country business priorities based on the market relevancy and marketing investment, in line with PUMA SEA’s overall growth strategy.
  • Build Thailand range with competitive pricing – responsible for delivering the target margin and meet SKU efficiency.
  • Drive differentiation among key customers across all the Distribution Channels
  • Provide seasonal analysis on based on GTM timeline to provide puma product and competitors market insights.
  • Manage country level GTM timeline
  • Proactively engage with internal cross function teams and external customers to provide advanced level of product information, including customer facing during business review and tradeshow, key customer analysis, competitor overview, sales tools (preparing digital catalog  and sell-in decks) and tradeshow set-up.
  • Collaborate with the Marketing and VM teams to complete the WS product launch plan then transfer the information to the Sales team to achieve the WS goals (including marketing activity execution and various product activation).
  • Work closely with product operations team and monitor the delivery schedule on floor to align with marketing grid and product ISD launches.
  • Monitor closely with operations to ensure on time delivery and alert related parties in case of late arrival of key initiatives products.
  • Propose, plan and execute country/customer specific products in order to gain market share/mind share within key distribution. Exclusive, SMU, collabs and any gap fillers are included.
  • Maintain Product Masterline list with up-to-date data.
  • Review and manage local pricing (inline and non-inline), ISD and order windows, together with necessary functions within the country
  • Prepare and conduct national sales meeting, key accounts pre-line meeting and trade shows as per GTM timeline.
  • Own and execute day-to-day merchandising operations.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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PUMA encourages your passion for sports – we live it ourselves. That's particularly true for PUMA Merchandising, where it's essential to make the connection between market needs and product development. With creative solutions, we channel market and consumer needs into PUMA products.