Retail Store I Retail Corporate I Sales I E-commerce Team



Herzogenaurach, Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

This position develops the communications roll-out and creation of launch plans for Sell In for all Sportstyle category Initiatives, including definition of key dates and milestones, coordination of channel-specific teams, and communication of those plans to all local markets. This role is responsible for the creation of the Sell In Marketing Plan, and serves as the Business Unit Liaison through the implementation of marketing plans.

  • Collaborate with the BU team to identify key seasonal stories, and lead the communication planning for Sell In presentations (coordinate with Global, BU and Regional teams)

  • Writes the Product Launch Framework for Sell In of all Key Sportstyle initiatives

  • Leads the development of the product launch framework for Sell In, including all phases of the product roll out - from leak, tease, seed to product launch and sustain phases

  • Defines launch framework with a digital first mindset – focusing on digital selling and communications channels

  • Serve as the BU liaison to the Global and regional communication functions for strategy alignment and roll out

  • Tracks the regionalization of launch plans and product roll out, and ensures transparency and visibility to all stakeholders.

Your Talent

  • All genders are welcome to apply

  • Bachelor in Business or Marketing / Communications, MBA preferred

  • 8 plus years of experience in a Marketing / Communication role, ideally 3 years in a core strategic communication role

  • Digital first mindset

  • Advertising or agency experience a plus

  • Experience working in a matrix organization strongly preferred

  • Ability to influence without direct authority, collaborate and negotiate with internal customers

  • Strong presentation and business acumen skills required

  • Proven skills in Excel, Powerpoint, budget management

  • Experience in working with consumer facing products, in the sports industry a plus.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Herzo


  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court


  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Organic canteen


  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office


  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plan


The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team