Lead in creation and execution of innovative (graphic) designs which meets the requirements of the Sportstyle Business Unit and Ambassador’s brief.
Integrate product and technical developments into (graphic) design for the product category / customer
Lend with a considered, constructive product voice between Brand, Business Unit external Co-lab partners
Reinforce and strengthen the brand position and help to generate consumer demand
Under the direction of the Product Leader, collect market intelligence, providing all involved with accurate and up-to-date information on design trends and developments and utilizes them effectively
Produce, maintain and update creative presentations, sketches, Illustrator drawings, specifications, mood board, color directions, commenting s/o as required
Drive a close cooperation with designers from other product area (Apparel & Accessories) to ensure strong, aligned, 360 design concepts
Launch innovative (graphic) design ideas in line with specific product strategies and market needs
Identify functionality requirements and ensure accurate use of information technology systems in order to gain competitive advantage
Ensure that design activities leverage learning across the Puma organization
Contribute to adequate protection of PUMA’s intellectual property
Travel for development-, market- and design inspiration where necessary depending on annual Budget
Oversee ordering of early release product, special orders, and buys for any product gifting related to ambassador.