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Herzogenaurach, Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Manage the email marketing calendar for PUMA eComm Europe.
  • Co-ordinate with internal teams to determine the content and segmentation of newsletters and then manage the creative briefs, HTML builds, and sends of all newsletter campaigns.
  • Test and optimise CRM programme elements to continuously improve KPIs such as open rates, click through, and unsubscribe rates, creating a test and learn environment.
  • Maintain a strategic understanding of campaign briefs and importance to PUMA's business to ensure effective contribution to the creative and communications planning process.
  • Support with reporting and analysis of the CRM programme, including pulling and building reports from Google Analytics, and use the insights gained to continuously improve and optimize future send strategies.
  • Monitor and analyse the automated email journeys, identify opportunities for optimization and co-ordinate content development and implementation.
  • Measure utilization of deliverability best practices and compliance of content with brand standards, privacy, spam regulation, web accessibility, etc.
  • Serve as technical expert and liaison for email service provider to optimize reporting, targeting, acquisition, and retention opportunities.

Your Talent

  • Bachelor’s degree in related field.
  • 1-2 years’ experience in email / digital marketing, with a basic understanding of the principles of campaign management, audience segmentation and customer lifecycles. 
  • Good project and time management skills. Able to juggle multiple tasks at once and prioritise.
  • Ability to work with stakeholders at all levels, from managing external agencies to reporting to senior management.
  • Data-savviness: Ability to process, analyze and interpret data.
  • Skills in photoshop considered a plus.
  • Fluent English, ability to speak another European language considered a plus.
  • Highly collaborative and have the ability to work within a cross-functional (international) organization.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Herzo


  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court


  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Canteen


  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office


  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plans


The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters


Get together with expert content managers, platform developers, project managers, marketing and operations professionals to achieve one goal: keep PUMA charged with the same energy online as it is offline.

Meet the Team