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MARKETING

LEAD RUNNING, TRAINING AND OUTDOOR MARKETING EUROPE

Herzogenaurach, Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Lead marketing strategy on Running, Outdoor and Training categories in Europe
  • Based on insights and knowledge of the categories, decide strategic directions to be taken by PUMA at regional level
  • Create and implement a strong performance marketing strategy and execution plan
  • Prepare and present marketing plans for the categories to general management and animate regular review process
  • Coordinate stakeholders and ensure global consistency with BU, Markets and Integrated Marketing Communication
  • Drive the Marketing vision, strategy and plan for Europe on these categories
  • Serve as the global go to person to bring together key regional and local stakeholders to facilitate regional consistency
  • Set up a new way of working in Europe to push the Running, Outdoor & Training culture and the consumers experience in omni channel
  • Work closely with the Digital team to raise the assets and events activation (Olympic Games, European Championship...)
  • Support the European local markets
  • Oversea integrated marketing planning for key brand and product campaigns
  • Push the importance of data, KPIs and creative process
  • Extract insights from customer, market and product analytics

Your Talent

  • Minimum 8 years experience in Marketing or a similar position
  • Creative thinker ready to challenge the status quo and think ahead
  • Great presentation skills and excellent communication skills (verbal and written)
  • Entrepreneurial and proactive mindset
  • Strong knowledge of the running & training categories and the Marketing industry
  • Leadership experience
  • Expert in Brand, Marketing and trends with a deep understanding of the consumer insights in the big cities in Europe and connecting with the sales business objectives
  • Proven ability to effectively liaise with stakeholders to deliver against business needs
  • International mindset (fluent in English)

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Herzo

Athlete

  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court

Social

  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Canteen

Flex

  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office

Finance

  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plans

Herzogen­aurach

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters
Copyright-PUMA

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Treffe unser Team