Your Mission
- This position supports the COBRA PUMA GOLF brand in Carlsbad, CA.
- Lead and oversee team of Apparel, Footwear and Accessories Designers. This includes Product & Graphic Design. Close partnership with organization GM, Creative Directors, PLM, Marketing & Development teams to ensure seasonal direction alignment.
- Drive desirability, innovation, and inspiration to create future products that align with PUMA international design, brand and quality standards while interpreting and changing as necessary for the Golf Market.
- Manage the product lines through a process of ideation, seasonal creative direction, internal design and PLM/development meetings. Ensure 360-degree alignment across all product categories for creative direction, color and graphics.
- Drive sustainable initiatives. Ensure accurate and timely set up and maintenance of all articles as required in the internal product line management systems.
- Lead and drive the Go-to-market process from a design perspective to ensure all tasks within the GTM calendar are achieved within the given timelines.
- Work hand in hand with cross-functional team members in Design, Development, Merchandising, Sourcing and the Tech Team to foster an effective and aligned Go-To-Market process.
- Carry out market research including benchmarking (competitor, best practice, etc.), consumer and retail price studies (desk and field). Be pro-active and keep team updated through frequent status reports.
- Lead organization and preparation of key meeting tools for Creative Kick-Off, Category Creative Direction, Design Reviews, Proto Reviews, and 360 Launch/Confirmation.
- Ensure excellent aligned apparel, footwear, accessories and graphic design concept and product presentations in front of small and large groups.