Your Mission
- Reporting to the General Manager BU Sportstyle; be the driver for the Creative Approach towards Sportstyle Apparel
- Manage, support, motivate, coordinate and develop a world class team and stimulate creativity, ownership to constantly aim for industry leadership
- Compose a strategic plan, a vision, in view of creation and execution for product designs mid- to long term aimed at continuous design innovation and achieving set goals within business target
- Ensure the brand’s DNA is reflected and strengthened in all applicable business segments to deliver a clear customer and consumer proposition and positioning
- Reinforce and strengthen the brand position and help to generate consumer demand
- Identify opportunities for design support in order to improve business processes enhance customer/consumer intimacy
- Ensure that design activities leverage learning across the PUMA organization
- Work as a partner with Product Line Management to develop unique and relevant product stories and collection plans
- Develop a team approach to create unique and market relevant Apparel Designs that address consumer, retailer and company goals on a seasonal timeline
- Provide market research and design trend analysis supporting theme and design directions
- Lead in creation and execution of innovative product designs
- Take over responsibility for assigned projects and deliver results in line with PUMA's development calendar
- Drive a close cooperation with designers from other product area (Footwear & Accessories) to ensure strong, aligned, 360 design concepts
- Present concepts/sketches/designs to the BU and management
- Presentation of designs and collections to international partners and key accounts on senior management level
- The position is a maternity cover and limited to one year.
