Work together with the graphic counterpart in the team, to perform at the highest level into the execution of innovative category specific graphics aimed at continuous design innovation and achieving seasonal goals.
Integrate product and technical developments into graphic design.
Contribute to the quality of products' graphic design content in order to reinforce and strengthen the brand position and generate consumer demand.
Under the direction of the Team head / Head of Design / Creative Director, collect market intelligence, providing all involved with accurate and up-to-date information on graphic design trends, developments and utilises them effectively.
Launch innovative product graphic design ideas in line with specific product strategies.
Identify functionality requirements and ensure accurate use of information technology systems in order to gain competitive advantage.
Identify opportunities for graphic design support in order to improve business processes and enhance customer/consumer intimacy.
Deliver projects in line with PUMA development calendar and follow design process guidelines.