- To develop long-term line strategy and define category position and target consumer, find out future growing path, define key style and implement life cycle management. Having well organized product related materials preparation before sample order and forecast process.
- To consolidates consumers insights, competitive and distribution of country market to greater china & global product team with qualitative and quantitative feedback as input to future brand strategies.
- To review sell in & sell out result to make sure all products have the right quantity in the right channel on the right time.
- To provide concrete idea in product alignment meeting to help product launch successfully and monitor product launch flow to follow global in store date.