Marketing

Executive, Brand Marketing

Taipei City, Taiwan China

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Talent

- 3+ years of relevant experience in brand marketing
- Industry experience: consumer brands, agency or sports industry experience is a plus
- Copy Writing skills
- Fluency in English a must
- Bi-lingual/multi-lingual a plus
- Bachelor degree in Communications, Jornalism, Marketing or Public Relations

Your Mission

This role is to plan and execute PR and Seeding activities within the country to achieve brand and commercial objectives working with the key stakeholders. This includes:
• Implement seasonal Marketing initiatives within the country
• Develop relations with Media to gain louder brand exposures. Implement PR calendar
• Develop product seeding plan to maximize brand exposure and engagement.


KEY TASK DESCRIPTION
Task 1: 20%
Initiate seasonal PR plan according to the Marketing Calendar. Build and maintain strong rapport and relationship with the media to influence coverage and publicity.

Task 2: 30%
Plan and execute PR/Media activities (such as media gathering, press conferences, interviews, sponsorships, etc.) to communicate brand positioning to the press and public. Manage external PR agency and other external resources to ensure value and adherence to objectives and budget.

Task 3: 30%
Develop media materials/press kits (press release, fact sheets, pitch letters) and manage media and influencers product seeding.

Task 4: 20%
Seek and leverage opportunities in sports, music and entertainment endorsement, celebrities and influencers product placement, music collaborations including events and collab opportunities.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Want to join our team?

PUMA Taiwan

TAIWAN

PUMA Taiwan China’s offices are located in Taipei, Taichung and Kaohsiung. We are passionate about where we live and are dedicated to making a difference.

PUMA Marketing

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!